Publicizing Guidelines

The publicizing guidelines provide you with the necessary requirements and tools you need to publicly showcase your Best Lawyers recognition.

Publicizing Guidelines

Congratulations on your listing in Best Lawyers

®

. The guidelines below provide you with the tools
you need to publicly showcase your honors.

How to Cite a Listing

General Rules

You are permitted to mention in advertisements that you are recognized by Best Lawyers

®

or in

The Best Lawyers in America

©

, but not that you are a “best lawyer” or to suggest that a listing in
Best Lawyers guarantees a desired result.

Do not include any language the viewer may misconstrue as the listed lawyer being more skilled than lawyers who are not listed in the publication.

Best Lawyers is always plural.

The Best Lawyers methodology is annual, national/regional, and practice area based. All compliant
announcements contain the year, country, and awarded practice area. The only exception to this rule is a firm-wide announcement,
which should contain the year, country, and total number of lawyers included in the associated edition.

When referring to Best Lawyers as an organization, use Best Lawyers

®

.

The registered trademark and copyright symbol should be included in the first mention of Best Lawyers or

The Best Lawyers in America

. All following mentions of

The Best Lawyers in America

in the same document must be italicized, but do not need to include the copyright symbol.

When publicizing Best Lawyers awards online, a hyperlink to your Best Lawyers profile or www.bestlawyers.com is required.

When publicizing Best Lawyers awards using a group photo from the firm, the specific lawyers listed in Best Lawyers
must be identified by name in a caption.

It is not permissible to alter or modify the Best Lawyers logo in any way.

Advertisers should check their state or jurisdictional bar associations’ rules on specialty certification before including specialties and
subspecialties in any advertisement.

Use of the registered trademark and copyright symbol are only required for firms in the United States.

Example Announcement Formats

Individual Lawyer:

When referring to Best Lawyers as a list or publication use

The Best Lawyers in America

©


.
For all other countries, use

The Best Lawyers


in [CountryName]

. Be sure to include the year or edition number.

Julie Martin was recently selected by her peers for inclusion in

The Best Lawyers


in France

2021 in the
fields of Litigation and Tax Law.

William Wright was included in the Ninth Edition of

The Best Lawyers


in the United Kingdom

for Social Housing Law.

47 lawyers from Hibbens & McKay, LLC were recognized in

The Best Lawyers in America

©

2021.

23 lawyers from Elston & Rhoden PLLC were included in the 15

th

Edition of

The Best Lawyers


in Canada

.

Any display of Best Lawyers “Lawyer of the Year” images or text referencing a lawyer’s recognition(s) must be accompanied by the appropriate
specialty, metropolitan area, and year in which the award was given.

Robert Brown was named the Best Lawyers

®

2021 Family Law “Lawyer of the Year” in Atlanta.

Catherine Neal received the Best Lawyers

2021 Real Estate “Lawyer of the Year” award in Winnipeg.

David Potter was recognized by Best Lawyers

as the 2021 Superannuation Law “Lawyer of the Year”
award winner in Sydney.

Individual Best Lawyers: Ones to Watch announcements must include the year and awarded practice area. For firm-wide Ones to Watch announcements, follow the general rules.
Best Lawyers: Ones to Watch announcements must clearly indicate that the award is for Best Lawyers: Ones to Watch not

The Best Lawyers in America

.

Susan McDavid was included in the inaugural edition of the Best Lawyers: Ones to Watch for her work in Construction Law.

Anthony Forsberg received a 2021 Best Lawyers: Ones to Watch recognition for Medical Malpractice Law – Plaintiffs.

Any display of Best Lawyers “Law Firm of the Year” awards must be accompanied by the appropriate specialty, country, and year in which the award was given.
Permission for use of the “Law Firm of the Year” logo begins on the date that this agreement is fully signed and lasts either 12 months after or until the next edition of Best Lawyers in your country, whichever comes first.
For more information on the

U.S. News – Best Lawyers

“Best Law Firms” rankings,
please visit the


“Best Law Firms” website

.

Logo Usage Guidelines

To be eligible to use the Best Lawyers logo, the lawyer must appear in the print or online version of the Best Lawyers rankings.
The Best Lawyers logo shall only be used in the form and colors indicated, without modifications or alterations. Such logo(s) will not be used in a way that
would reflect poorly on Best Lawyers. Permission for use of the Best Lawyers logo begins on the date of purchase and lasts either 12
months after such purchase or until the next publication of the Best Lawyers rankings in your country.

The Best Lawyers logo must be officially licensed prior to being used. The logo may be used in the following ways:

Lawyer or firm’s website

Footer of email messages

Email must originate from the listed lawyers.

Print or online marketing

The Best Lawyers logo may be used on billboards, outdoor advertisements, and television ads only after the purchase of an additional license.

Marketing brochures

Print and online statements

Must first be provided to Best Lawyers for approval prior to production.

Social media websites

Any display of the Best Lawyers logo should be accompanied by the appropriate verbiage.

Additional Approved Material

Since it was first published in 1983, Best Lawyers

®

has become universally regarded as the definitive guide
to legal excellence. Best Lawyers lists are compiled based on an exhaustive peer-review evaluation. Almost 108,000 industry leading lawyers
are eligible to vote (from around the world), and we have received over 13 million evaluations on the legal abilities of other lawyers based on their specific practice areas around
the world. For the 2021 Edition of

The Best Lawyers in America

©

, 9.4 million votes were analyzed, which
resulted in more than 67,000 leading lawyers being included in the new edition. Lawyers are not required or allowed to pay a fee to be listed; therefore inclusion in
Best Lawyers is considered a singular honor.

For any questions related to our Publicizing Guidelines, contact Megan Edmonds at

medmonds@bestlawyers.com.


Download this document as a PDF

Advertisement Approval

Legal advertising is regulated by your state or jurisdiction. It is the sole responsibility of the advertiser to first comply with jurisdictional guidelines.
Always refer to your state or local bar society’s rules if you have specific questions or concerns.

The Best Lawyers publicizing guidelines contain general recommendations but are not intended to be legal advice. Best Lawyers assumes
no responsibility for advertiser compliance with jurisdictional guidelines.

After compliance with your state, provincial, and national bar’s rules, any promotional material containing the Best Lawyers name must
be emailed for approval before release in any public medium to ensure compliance with Best Lawyers’ Guidelines. Please send drafts to
our team who can provide feedback on any press release, announcement, or advertisement.

Send materials for approval to

Megan Edmonds, Public Relations Manager, at

medmonds@bestlawyers.com.


Please allow at least one full business day for approval from Best Lawyers.

Additional Considerations

Best Lawyers will monitor relevant advertising to ensure that any usage of its trademarked or copyrighted material complies with these guidelines. If any usage
is found not to comply with the guidelines, Best Lawyers will inform the advertiser and request that the inappropriate advertising be brought into compliance.
If timely and appropriate efforts are not made by the advertiser to bring the non-compliant advertising into compliance with the guidelines, Best Lawyers may
temporarily suspend or permanently exclude the advertiser from any or all of Best Lawyers databases and publications, and take appropriate action to ensure that
its trademarks and copyrights are not infringed.

Best Lawyers does not assume, and hereby expressly disclaims, any liability to any person or entity for any loss or damage claimed to arise from the failure
by any advertiser using Best Lawyers materials of any kind to comply with these guidelines.

Best Lawyers rankings shall only be used for the purpose of identifying a lawyer as having been recognized by Best Lawyers and
not to imply an endorsement of any product or services.

Best Lawyers has the right to monitor mentions of the Best Lawyers rankings, and if a lawyers’ description of its recognition
in the Best Lawyers list is inaccurate, or otherwise unacceptable, Best Lawyers will notify the lawyer and the lawyer agrees
that it shall immediately remove, or change, such materials in accordance with Best Lawyers’ request.

Under no circumstances may the logos of Best Lawyers, or any other creative from Best Lawyers, be used without the express written permission of Best Lawyers.

These guidelines are subject to change without notice, and Best Lawyers may withdraw or change these guidelines at any time and for any reason.


PLEASE NOTE

that in consideration for the limited use of the marks Best Lawyers

®

,

Best Law Firms

, and

U.S. News

®


in connection
with publicity or other advertising, all listed lawyers and/or law firms expressly agree to abide by the terms and conditions of these guidelines

AND ANY APPLICABLE STATE BAR LEGAL ADVERTISING LAWS, RULES AND REGULATIONS.

Failure to comply with any or all of these guidelines
may result in temporary or permanent revocation of listing, civil liability for misappropriation or trademark infringement, and/or report to the appropriate
lawyer disciplinary authorities.

Best Lawyers

®

and

The Best Lawyers in America

©


are registered trademarks of BL Rankings, LLC d/b/a Best Lawyers and Co., LLC. The names, logo, and database are protected under the trademark, copyright, and fair use
laws of the United States of America. Any use of name, including in electronic form, must be made only by permission and under the guidelines of BL Rankings, LLC d/b/a Best Lawyers and Co., LLC.

BL Rankings, LLC d/b/a Best Lawyers and Co., LLC has used its best efforts in assembling material for inclusion in Best Lawyers but does not warrant that the
information contained therein is complete or accurate, and does not assume, and hereby disclaims, any liability to any person for any loss or damage caused by
errors or omissions in Best Lawyers whether such errors or omissions result from negligence, accident, or any other cause.

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